Company News

Deciem Founder Dead at 40

No cause of death listed for Brandon Truaxe.

Author Image

By: TOM BRANNA

Editor

Brandon Truaxe, the founder of Canadian skin care company Deciem, has died at the age of 40, the firm announced in an Instagram post. A cause of death was not announced. Truaxe launched the brand, best known for its affordable skincare line The Ordinary, in Toronto in 2013. Since then it has since expanded worldwide, with stores in the US, the UK, South Korea, Australia, Mexico and the Netherlands. In October, Truaxe was forced out of the company he founded by The Estée Lauder Companies, wh...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters